We’re living in what has been labelled by some as the ‘big data era’, and this has created an increasing expectation for marketers to combine the (seemingly contradictory) roles of storyteller and scientist. Never before […]
Immersive video (aka VR, 360) is unarguably the next best thing to seeing a product in person, and that’s too good for brands to pass up. The medium isn’t exactly new, with early forms of […]
Stuff is getting smarter. It’s getting more connected. And it’s starting to talk back to us. Those are just a few of the tech trends according to Consumer Technology Association’s chief economist, Shawn DuBravac, highlighted for […]
Can you imagine a time when online shopping didn’t exist? It wasn’t too long ago when orders had to be made through print catalogs. Electronic commerce giants like Amazon and Ebay were nonexistent and shopping (without actually having […]
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