About Us

Founded in 2009, SOLVE is an performance-driven, award-winning, full-service marketing agency that provides key 360° strategic, creative and management services to lifestyle, tourism, hospitality, technology, consumer-focused brands and non-profits.

We are a team of results-driven brand strategists, digital marketing experts, social and content mavens and UX designers that provide the necessary strategic, marketing and creative guidance that can swiftly amplify brands and grow valuable visibility, engagement, conversions and revenues.

Our mission is to generate and implement ideas with impact. You want to launch your product or take your brand to new heights, we have what it takes to get you there.

Our Leadership

Judith Cohen

Founder + CEO

With more than 25 years of enterprise and agency-side experience, Judith directs the SOLVE team in creating and executing award-winning creative and digital programs that have consistently met and surpassed client objectives. Prior to founding the agency in 2010, she worked in management roles at Grey Worldwide, Winker Advertising and Zoo Media in San Francisco. In addition, she founded several sports, event and concert organizations, developing extraordinary events and festivals across California. She is a former professional skateboarder and avid surfer.

Victoria Moreno

Managing Director

Victoria expertly leads our agency's strategic planning and client initiatives -- and is an exceptional professional chef to boot! Prior to joining SOLVE in 2012, Victoria founded a successful destination B&B, as well as an acclaimed Central Coast marketing agency. Her hospitality and marketing background, coupled with a diverse career path and marketing degree, has equipped her with the key skills to readily adapt to each client’s unique requirements. Her expertise includes: strategy, branding, inbound marketing, campaign programming, advertising, and media relations.

Pacha Hornaday

Chief Creative Officer

Pacha is our brilliant Executive Chef of Creative. With the serene eye of an artist and sharp mind of a designer, Pacha has the spot-on instincts and skills to create conspicuously extraordinary designs for SOLVE and our clients. Prior to joining us in 2011, Pacha served as the Creative Director for the acclaimed design agency, Puro Nectar. Pacha’s decade-plus of experience equip her with a unique perspective and thorough knowledge of the industry, while her fervently artistic spirit keeps her ideas fresh and at the forefront in this rapidly changing world of branding, design and marketing.

Zack Barton

Chief Technology Officer

Since 2016, Zack has provided senior account and project-level technology leadership at SOLVE. He possesses over 13 years of experience in extensive design and development with leading brands including Eddie Bauer, Wet Seal, and The Vitamin Shoppe, and other consumer brands with extremely high standards. His expertise includes project management, UI / UX, development, SEO / SEM, and data/analytics. Zack enjoys good food, strong coffee, and will travel just about anywhere on a whim. When he’s not working, he can be found enjoying time with his wife and son, making frequent visits to the Bay Area, and making memories traveling around the country.

Monica Carinio

Director of Content Management

Monica provides the required content and community strategies-brilliance for our client’s ever changing channels and requirements. Prior to joining SOLVE in 2016, Monica served as the Social Media Mgr at Etna Interactive. Prior to Etna, Monica spent 10 years at Sun Microsystems in various capacities which included product marketing, marketing operations and strategic marketing. Her expertise includes; strategic content and social strategies and development, and campaign programming. Monica lives in San Luis Obispo with her husband of 20 years, their three children & dog. When she’s not a curator of content she’s a dance & soccer mom.

Molly Schiff

Director of Marketing

Molly is a beacon of spot-on clarity and brilliance within digital strategies, content management, communications and social media. Prior to joining Solve, Molly served as the Marketing Director for Central Coast Lending. Her previous job experience also includes marketing, film and design work for fields including architecture, bio-medical consulting, home remodel and water treatment. A passionate learner with a love for the Central Coast, Molly enjoys the challenges of the ever-changing digital content environment, and brings a diverse background and unique perspective to our growing team

Our Core Values

We Believe...

In people’s desire to connect – with companies, brands, and each other
In authenticity
In effectiveness and results
In trust
In zero mediocrity
In (deep) passion
In intelligence (in life and design)
In mutually beneficial relationships and collaboration
In simplicity
In our ability to change the world in positive ways


Awarded California's Top State Tourism Award for Best Digital Campaign

Poppy Award Logo
"The Solve team created a true award-winning media campaign while making the most of their assets. They showcased the beauty of the Central Coast and did an exceptional job."

Caroline Beteta, Visit California President & CEO


Ready To Go?

Call or email us and let's connect about your next campaign.

Please email me with special events, industry content, blogs and other relevant information.