Express Checkout invented an innovative approach to an age old problem -- no one likes waiting in grocery lines. Their team created the perfect mobile app to simply scan and bag items as you shop, both exponentially saving time and skipping the lines. They approached SOLVE to develop a comprehensive launch marketing plan that would result in both shopper interest and app downloads for the store activation's in CA and across the nation. We provided the essentials: comprehensive marketing strategy and roll out, promotional design and in-store collateral, media relations and social for the launch.
Marketing strategy and execution involved store campaign roll-out, brand integration, marketing promotions including media relations, and social media management