MoneyGram approached SOLVE to develop a comprehensive digital campaign that would combine the love of sport and social media -- and result in both increased engagement and user growth. User data showed that a huge chunk of MoneyGram International's clients are obsessed Cricket fans. We provided the right mix. The global campaigns provided exceptional engagement with over 36,700 entries worldwide.
Digital campaign strategy involved promotional programming, design, development, and campaign management. Custom development featured responsive design, dynamic navigation, brand integration.