Client:
City of San Luis Obispo / SLO Happenings App-Events Program
The City of San Luis Obispo tasked us with creating a new branding identity for the City's premier events app, SLO Happenings and provide the key strategic promotional marketing services with the goal of increased downloads, usage and retention. Our team provided the new features and UX that created the right combination to maximize user loyalty with features designed to make their experience seamless and simple. The campaigns resulted in exceptional engagement and content sharing with triple digit growth.
Website:
Execution:
Agency of Record since 2015. Application and Digital UX strategies and design, digital, content and social marketing strategies, promotional programming, media planning and campaign management. Custom promotional apps featured responsive design, dynamic navigation, and brand integration.