Client:

Visit Cambria / Cambria Tourism Board

The SOLVE team was tapped by the Cambria Tourism Board to craft the marketing strategies that would introduce this extraordinary Central Coast destination to a wide audience. Our integrated digital program included the development of custom digital experiences, content development and management, including a series of micro-sites created to provide comprehensive access for guests on social channels. We provided the comprehensive integrations that showcased the attractions, businesses, and lodging in Cambria which served as a guide to Cambria events, attractions, dining, and lodging. Our successful launch of the Visit Cambria destination campaign garnered industry-wide recognition and won the coveted Visit California's Poppy Award. Stoked!

Execution:

360° digital marketing strategies and planning, UX design, branded applications and experiences, media planning, social and content curation and management.