Media and Press
City of San Luis Obispo Awards Contract to Market City-wide Events Promotions Program
SOLVE Agency again chosen as Agency of Record for the City of San Luis Obispo’s SLO Happenings Program following a successful previous year!
San Luis Obispo, CA - SOLVE Agency, a digital experience and marketing agency headquartered in Pismo Beach, CA, announced today that the company has been selected by the City of San Luis Obispo to develop, design and execute an integrated marketing campaign to promote the use of the City of San Luis Obispo’s SLO Happenings events program, mobile app and marketing efforts.
“The City of SLO and the Promotional Coordinating Committee (PCC) are excited by the opportunity to continue to work with SOLVE on the promotion of the SLO Happenings program” said Molly Cano, Tourism Manager for the City of San Luis Obispo. “SOLVE brings a unique perspective to the program along with a robust track record for delivering results and we are encouraged to see them take SLO Happenings to the next level.”level.”
“We look forward to continuing our collaboration with board members, stakeholders and the community to expand and increase participation in San Luis Obispo’s many incredible experiences and events.” stated Judith Cohen, CEO for SOLVE. “This specific program resonates with our team since we attend and support events throughout the City of San Luis Obispo. This is a truly a prime opportunity for us to demonstrate our innovative approach to user experience and digital marketing while expanding awareness of the events and community within the vibrant city of San Luis Obispo.”
The SLO Happenings Events mobile app focuses on the City of SLO-specific events. Showcasing the variety and breadth of events within the city lets locals focus on favorites with category-specific content to learn about, personalize and share.
"It has been a pleasure and great learning experience to work with SOLVE for the SLO Happening’s program. They bring a wealth of knowledge to every phase of the project and are flexible when things require and unexpectedly shift. They are able to work creatively within our budget, so we may maximize our reach and effectiveness”, said Jill LeMieux, PCC Board Member.
ABOUT THE PROMOTIONAL COORDINATING COMMITTEE (PCC) -- CITY OF SAN LUIS OBISPO
The Promotional Coordinating Committee (PCC) advises the San Luis Obispo City Council in working to improve the quality of life for all City residents and visitors. The committee recommends internal projects to help promote the City as a regional trade, recreation, and tourist center consistent with community goals. The PCC works collaboratively with the City’s Tourism Business Improvement District (TBID) to ensure a unique San Luis Obispo experience for residents and visitors. Annually, the PCC advises Council on city grants to support the promotion of local cultural groups and activities. Events Promotion Outreach Services through the SLO Happenings brand and application to create awareness and provide information on events and activities happening in San Luis Obispo.
ABOUT SOLVE AGENCY
SOLVE Agency, Inc. specializes in cutting-edge user experience, design and digital marketing strategies and services to consumer-focused brands and organizations worldwide. Since launching in 2009, SOLVE has developed engaging strategies, programs and campaigns for over 65 local, regional, national and international brands, such as Grand Millennium Hotels, Starwood Hotels and Resorts, Le Meridien Hotels, Visit Cambria, Visit San Luis Obispo County, Visit Los Osos Baywood Park, Sunset Savor the Central Coast, Cambria Inns Collection, University of California, Wines of Greece, and Splash Restaurant Brands.
SOLVE Agency Honored at Visit California Poppy Awards
Fast-Growing Creative Agency Named Best Digital Category for “Visit Cambria” Campaign
San Luis Obispo, CA - SOLVE, a leading digital marketing agency was named as "Best Digital Agency" for its work with the Cambria Tourism Board for their "California Unplugged, Visit Cambria" campaign.
The Visit California Poppy Awards are a biennial contest that honors the best and brightest of California tourism promotion. “Outstanding marketing programs are a big part of the reason that California is the leading tourism destination in the United States,” said Caroline Beteta, President & CEO of Visit California. “We bestow the Poppy Awards to celebrate California’s innovative, creative spirit and raise the bar for travel marketing statewide and beyond."
“The Poppy Awards celebrate California’s innovative, creative spirit and raise the bar for travel marketing statewide and beyond. Congratulations to the winners whose ingenuity and hard work inspire our industry and visitors worldwide.”
“We are thrilled to receive this award and we share the honor with the Cambria Tourism Board with whom the vision for marketing Cambria as a leading destination was truly exceptional and instrumental, said Judith Cohen, SOLVE Agency Founder & CEO.
The prime goal of the Visit Cambria campaign stated Cohen; “was to create an extraordinary and engaging, integrated marketing campaign that provided a vibrant, rewarding and informative experience of Cambria’s unique destination and lodging offerings”. The multi-channel marketing campaign included creative digital and social strategies, cutting-edge apps, targeted advertising and unique branding opportunities (including wrapping a bus for the Hearst Castle’s visitors center) that provided a multi-channel, information source for visitors. “These campaign strategies were not only influential in growing a high level of engagement and creating a sustained buzz about Cambria, they also contributed to increased occupancy rates measured by a 2.0% increase in the Transient Occupancy tax collection over the previous year”.
Other finalists in this award category include Visit Carlsbad, Monterey County Convention & Visitors Bureau, San Diego Tourism Authority and Catalyst Marketing Company,
ABOUT THE CAMBRIA TOURISM BOARD
The San Luis Obispo County Tourism Business Improvement District (CBID) coordinated the formation of the Cambria Tourism Board in an effort to create and implement new marketing ideas with a goal of bringing visitors to Cambria and increasing TOT (Transient Occupancy Tax). The funds provided are to be used to promote the area and generate additional revenues as well as support community events related to tourism. The Cambria Tourism Board secured SOLVE Agency to develop a strategic digital and content strategy and marketing plan to help guide the efforts in a strategic and tactically successful manner. For more information, please visit: www.visitcambriaca.com
ABOUT VISIT CALIFORNIA
Visit California (formerly known as the California Travel & Tourism Commission) is a non-profit organization with a mission to develop and maintain marketing programs – in partnership with the state's travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures total $106.4 billion annually in California, support jobs for 917,000 Californians and generate $6.6 billion in state and local tax revenues. For more information, please visit: www.visitcalifornia.com.