PRO GROWTH TIPS: Leveraging a Digital Marketing Audit

Digital Marketing Audit

In the battle of online marketing, everyone wants to be #1. But achieving the first position is not an as easy as it seems. You need to invest your time, make continuous efforts and implement various strategies to gain this position.  Understanding the overall health of your digital marketing strategy is necessary to ensure your online campaigns are cost-efficient and effectively reaching your audience.

digital marketing audit provides your business with a “zoomed out” perspective on your entire online marketing efforts, along with reviews of specific marketing channels.

 

What Is a Digital Marketing Audit?

digital marketing audit will assess your company’s entire digital ecosystem or specific components. A professional digital marketing audit provides key decision-makers with the insights they need to direct effective digital marketing strategies.

A marketing audit will give you a competitive advantage and ensure your business is optimizing your marketing budget. Our professional digital marketing audit will review your company’s presence and conversion capabilities through a thorough assessment.

This analysis will reveal key strengths and weaknesses in your digital strategy. You will be able to identify opportunities to improve on immediately, along with, guidelines to address in the mid-term and long-term scope in the competitive landscape.

 

What Are the Benefits of a Digital Audit?

Performing an audit of your online marketing strategy is a great place to start if your business is looking to gain a competitive advantage and ensure your marketing dollars are not being wasted.

Auditing your digital marketing strategy on a regular basis is one way to keep your company ahead of the curve. A detailed understanding of how your online marketing campaigns are performing will give you the competitive edge and help you increase revenue.

By reviewing content across your digital channels, you will be able to identify opportunities to improve performance. Among the benefits your business will receive with a professional digital marketing audit includes:

  • A detailed, data-based analysis of your current online marketing campaigns.
  • A structured approach to help you understand the performance of your digital content.
  • Know the costs of your digital strategy and review ROI.
  • Review your competitive positioning in your market to maintain a competitive advantage in your target market.
  • Detailed analysis of particular channels based on your needs and business goals.
  • Comprehensive analysis and suggestions to address problem areas. You will also receive professional insight to optimize and next-step guide to improving your area of interest.

 

Types of Online Marketing Audits

Being intimately involved with your daily marketing campaigns makes it difficult to have an objective view of your company’s marketing performance. An audit of your online marketing strategy will provide your business with an objective, third-party perspective of your digital marketing campaigns.

These audits will provide detailed insight into specific marketing channels. From the information you receive, your business will have the information to help you understand the context of vital information about your online marketing campaigns.

Performing frequent reviews across your digital marketing channels will ensure your business is spending your time and money on the best areas for your goals. As marketing budgets increase, your business needs to know it is spending your money in the most cost-effective ways possible.

We are aware that not all businesses are the same, and your goals and needs are unique. That is why we offer a range of professional marketing audits. We won’t offer you an inspection if you don’t need it, and we will always explain specific benefits of the checks for your business before we begin an audit.

Website Audit

Your website is the central hub for your online marketing strategy. Ensure your company website is optimized for your customers and search engines.

  • Page and Internal Linking Structure
  • Site Architecture
  • Content Review and Content Gap Analysis
  • Conversion Optimization

Content Marketing Audit

An audit of your content marketing will help you focus on the right goals and avoid costly content production mistakes. A content audit will help your brand align current content with your audience’s expectations.

  • Content Consolidation
  • Audience Evaluation
  • Content Optimization
  • Content Strategy

PPC and SEM Audit

Paid advertising is an excellent way to help your business acquire customers faster than through organic SEO. A PPC and SEM Audit will help you identify areas to optimize and improve your advertising dollars.

  • Review Account Structure
  • Account KPIs
  • Landing Page Review
  • Conversion Analysis

SEO Audit

Optimizing your website for improved search engine visibility can be an intricate and lengthy process. An SEO audit ensures your content and website are optimized for your customers and search engines.

  • Competitive Analysis
  • Technical Issues
  • On-Page Optimization
  • Link Building

Email Marketing Audit

Our professional email marketing review offers you insights to improve Open Rates, Click-through Rates, and conversions. Your email marketing audit will help you review elements of your emails.

  • Email List Health
  • Open Rate and Click Through Rates
  • Content Review
  • Landing Page Review

Social Media Audit

Social media is the main way your audience interacts with your brand. This means your company must ensure your social media presence is clearly defined, scheduled, and aligned with your business goals.

  • Profile Standardization
  • Analytics and Insights
  • Schedule Creation
  • Content Review

Understand Your Business

Whether you just created your digital marketing strategy or your brand has been online for a while, an audit can show you what you can and should do with online marketing.

A digital marketing audit is a valuable investment to your business. Questions?  Please get in touch with us at hello@solveagency.com.  We will help you understand your online presence and identify opportunities to improve your online marketing strategy.

 

 

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